The Oxford Handbook of Music and Advertising
English | 2021 | ISBN: 0190691247 | 954 Pages | True PDF | 179 MB
The Oxford Handbook of Music and Advertising is an essential guide to the crucial role that music plays in relation to the audio or audiovisual advertising message, from the perspectives of its creation, interpretation, and reception. The book's unique three-part organization reflects this life cycle of an advertisement, from industry inception to mass-mediated text to consumer behaviour. Experts well versed in the practice, analysis, and empirical studies of the commercial message have contributed to the collection's forty-two chapters, which collectively represent the most ambitious and comprehensive attempt to date to address the important intersections of music and advertising.
home page:
https://bit.ly/3keGNdd
DOWNLOAD
Related News:
The Oxford Handbook of Algorithmic MusicEnglish | ISBN: 0190226994 | 2018 | 712 pages | PDF | 9 MB With the ongoing development of algorithmic composition programs and communities of practice expanding, algorithmic music faces a turning point. Joining dozens of emerging and established scholars alongside leading practitioners in the field, chapters in this Handbook both describe the state of algorithmic composition and also set the...
The Oxford Handbook of Music PsychologyEnglish | 2018 | ISBN: 0198818831 | 975 Pages | 15.11 MB The second edition of The Oxford Handbook of Music Psychology updates the original landmark text and provides a comprehensive review of the latest developments in this fast-growing area of research. Covering both experimental and theoretical perspectives, each of the 11 sections is edited by an internationally recognised authority in the...
Oxford Handbook of Music and Virtuality (Oxford Handbooks)English | 2016 | ISBN: 0199321280 | 720 pages | PDF | 14 MB Has the virtual invaded the realm of the real, or has the real expanded its definition to include what once was characterized as virtual?...
The Oxford Handbook of Sound Studies PDFThe Oxford Handbook of Sound Studies PDF | 55.54 MB Written by the world's leading scholars and researchers in the emerging field of sound studies, The Oxford Handbook of Sound Studies offers new and fully engaging perspectives on the significance of sound in its material and cultural forms. The book considers sounds and music as experienced in such diverse settings as shop floors, laboratories,...
Comments for The Oxford Handbook of Music and Advertising:
No comments yet, add a comment!